Article Marketing: Why Do It? – Part One
What to write about
- This depends on the purpose of your writing an article in the first place.
- Is it related to your online business? Promotional?
- Is it to simply share ideas and knowledge of particular topic or subject e.g. a hobby or passion?
- Are you writing for a targeted audience?
For the sake of this article, the presumption is that you are writing for a targeted audience and it is a part of the promotional activities for your online business.
Why Write Articles?
- To promote a site or product
- To build a list
- To send people to an opt-in page
- To get one on one coaching clients
- To sell or giveaway e-books
- To establish yourself as an authority/expert in a niche
- To build trust
- To target a specific audience
- To update your readers on the latest news and ideas
Many of the above are related or crossover in purpose
Benefits of Article Writing
- It’s cheap – in fact, free if you do it yourself.
- It is the only free way to drive significant traffic to a site or page.
- You can use the article widely over more than one Ezine.
- Your get backlinks to your site (SEO)
- You establish a reputation as a credible expert
- You can highlight your services and products
People Want Expertise
Don’t write for the sake of it – people don’t want twaddle of BS
Know your subject well – so that you can write authoritatively from different angles or perspectives – thus providing your reader with more to consider.
Provide your readers with quality content that not only keeps them interested and reading on, but which inherently is also useful and informative – through the tips and ideas you include, the solutions to problems you discuss.
Style
- Write in a clear concise way
- Use short paragraphs and sentences
- Don’t use esoteric jargon
- Be conversational, rather than formal
- Keep your grammar and spelling clean
Discussion on delivering good content, optimizing are discussed in Article Marketing: Why Do It? part two – and more practical tips in part three
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