Yes, you may prefer, personally, to use Yahoo or Bing, but the biggie is Google and most folks searching on the web are using Google for it.
So reviewing what you know about Google will help you when you do keyword research and for traffic building and PR (page rank) growth.
No, this isn’t Techie Stuff!
Unless, you are intrigued by the technical – there is little point in trying to understand how the technical side of how Google operates.
But, what is important is what Google can do for you and how you can use Google to get you results. (ditto for the other search engines too)
Page Rank
Google calculates the importance of a page by the number of ‘votes’ it receives – that is the amount of clicks on links (not the number of links per se, but the clicks on them).
Some other search engines do count the links.
The bottom line is that website pages will get higher rankings by the level of importance that Google calculates.
The higher your PR the better your chance of being listed on page one for your keyword.
Google wants to satisfy searchers, as this will keep them coming back, and therefore it strives to be as accurate as possible.
Therefore, its analysis will also include content of pages nearest to the page being analysed. It will also factor in fonts, sub-divisions and the exact position of all terms on the page.
The Google Dance
About monthly, Google renews its index by recalculating the Page Ranks of all the web pages that their spider has crawled.
It’s called the Google Dance because of the fluctuations in results that occur during the period of its updating.
Images and Google
Images, properly used with their “alt” tag can bring searchers to your page – my stats show that Google Images are a good source of searches to my site.
So it important that you do use the ‘alt’ tag as it captions the image – and this what Google reads – not the actual picture itself.
It will also read the text on the page near the image.
Froogle
Now known as Google Product Search allows Google’s spiders to look for information about products for sale online. It locates relevant sites/stores that sell items you search for and points you to them. A company can submit individual product information via Google Base.
Indexing
If you use Google’s www.google.com/addurl.html there is no guarantee that it will be indexed straight away…. it can take 4-6 weeks this way.
Good SEO is needed to rank well on Google – but you don’t have to be dependent on search engines – selling without a website can be done – especially through social media.
See what Clickbank master, Harvey Segal, says … “It’s Goodbye To Google”
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