Your SEO link building tactics are extremely important as it is necessary to maintain a good mix of links coming from different kinds of websites pointing to different pages.
1. BE GRADUAL Never connect a huge lot of links on any one day – this will be seen as spam and could get you Google slapped. If you are just setting up, limit your links to about 200 spread over the month. After that you can increase your monthly linking, but keep it reasonable and spread out.
2. BE CHOOSY. Avoid adult, gambling sites etc. Keep your links relevant and in accord with the standards of your marketing. Don’t use link exchanges.
3. HIGH PR LINKS. Don’t be afraid to link with sites that have a low PR – provided they have good content and relevancy. Having only high PR (5+) looks unnatural and a good mix of PR levels works better
4. DON’T EVER PAY FOR LINKS. If you have banner advertisements on other sites, make sure you add a NoFollow attribute to those links (rel=”nofollow”).
5. NEW and OLD SITE LINKS. This relates to #3 above – it is more natural to link to both. It is also probably better to have pages linked to related pages, though you can also get links from unrelated high-quality sites.
6. VARY PAGES. Get links to internal pages as well as the home page. This deep linking of quality sites to your internal pages reinforces the trust your ask for on your home page.
7. ANCHOR TEXTS OR NOT. Use anchor texts naturally – and don’t be afraid to use just the URL for variation. The anchor texts should be contextual, not look like they have been shoved in for SEO sake. Use phrases or words like ‘click here’ ; ‘go to here’ and so on. References to your home page should have the URL rather than an anchor text – indeed make over 50% of your links URLs rather than anchors.
8. DIRECTORIES. While the better links are directly from high qualty sites, use directories as well to obtain links – just don’t make this your only tactic.
9. SOCIAL MEDIA. Get links from a variety of social media sites – that is not just websites. These include: RSS syndication
- social networking
- social bookmarking
- blogs
- article marketing (the resource box)
- forums
Your SEO link building tactics are entirely within your control and free – except for the time you commit to it.
