SEO and Keyword Importance
These are simply words that basically define or say what the site or page is primarily about. When someone types a word or phrase into Google’s search bar – e.g. “how to grow tomatoes” – that is a keyword – and it is what the search engine then searches for and pulls up all the sites that have the phrase as a keyword in their domain name, description etc.
So keywords are critical – and it is critical that your keywords are chosen carefully – that is choosing KWs that can compete.
How can you compete with say a word like gardening – well, you can’t – at the start. So you need a KW that is what we call long-tail e.g. Gardening for Dummies – and even that may be too competitive – so then you drill down a bit for a narrower KW – e.g. Organic Gardening For Dummies.
Think of the right keywords as the Open Sesame! of the Internet.
Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
If your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.
Sidebar: Use your niche keyword in your domain name (URL)
Choosing and Using keywords
Don’t think about what you would search for – try to think about what a customer might be thinking of.
Use Google’s Adwords Keyword tool to mine for good KWs. Try also Wonderwheel.
A great tool to use is Brad Callen’s SEO Elite – the grand daddy of SEO software – all at your fingertips with great support. Comes with bonuses too.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures
In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.
The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
But, popularity isn’t enough to declare a keyword a good choice.
Specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
The third factor consumer motivation. This requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.
The importance of keywords that are related – latent semantic indexing
With my compliments here is a copy of Brad’s SEO Made Easy
