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Content and SEO
This is the text element on your web pages.
It needs to be of good quality and of benefit to the reader. Just having any old content will not get you rewarded by Google et al – they do recognise good quality content – as they do not want to send searchers to sites that are under par.
Aim for about 300-500 words per page – with images, and if appropriate also use audio/visual media. Remember to use ‘alt’ tags for your media.
Update your content or add more at least once a month to keep you in the search engines eyes –as it were. New content will get you ‘spidered’ and your site fresh in the search engines.
[Spider is an automated program that indexes all the web pages it locates online.]
Don’t just go for flashy images etc – remember it is better they support the content than compete with it.
Don’t have long paragraphs of text – forget normal grammar rules – and keep paragraphs to 2-4 lines if possible – it makes it more attractive to readers.
Use your prime keyword in the pages titles with a hi heading [essential]
Bold, italicise and your primary keyword once within the content. That is the keyword that is also the title of the page.
Don’t keyword ‘stuff’: that is, be grammatically natural with your use of the KWs – aim for a density of about 3% – as this enough. Google penalises KW stuffing. Use synonyms an long tails too.
