It is better to have at least 30 pages of good quality content up and then establish some good backlinks to the site – e.g. through articles you get published on Ezine (these can be the same as on your content.)
Also, some web hosts will get you indexed more quickly. That’s why I use SBI (Site Build It) as it does this and so much more for you behind the scenes – every time you add content or make changes on a page.
Do’s and Don’ts With Google
Have an easy navigable system for your site.
Place your menu on the left – Google reads left to right and top to bottom – yes, I know mine is on the right – but that is what this template allows!
Use a hierarchy – ‘parent” pages and then ‘child” pages – the latter give details of the topics mentioned on the parent page. SBI shows how to do this easily.
- Use a sitemap
- Precise and accurate keywords
- Don’t use hidden text (e.g. white font on a white background)
- Use meta tags
- Always have relevant content (relevant to your primary keyword for the page)
- Don’t overuse keywords (keyword stuffing). It’s unnecessary anyway.
- Don’t use duplicate content – unless it is your own – and then be judicious.
- Don’t create fake domains to put links to you on.
- Never use link ‘farms’.
Improving Web Page Rankings
To achieve this you really need your pages (content etc) to be search engine friendly. So good design and clear relevant text is crucial.
This means:
- Include internal links
- Link to other sites – this tells Google that you are providing a valuable service to your visitors.Links from other domains – backlinks to you from sites with high PR are best if you can get them. Such backlinking indicates that you have content of value.
Do a search for terms that you think will bring a targeted audience to your site – then search on the sites that Google has brought up for you.
See who links with them – then try to get links to those sites – it may be easier to achieve this than getting a direct link to a highly ranked site.
Link Exchanging (Reciprocal Links)
Visit the top 5 or 6 top sites on page (similar or relevant niche), get their email address and ask them to exchange links with you.
Include in your email a description of your site and explain how the link will benefit your audience and theirs; for example if one of you fills a gap.
It may help if you have linked to them first (give them the relevant URL). Don’t put it on a home page – set up a ‘resources page’ and add there. It doesn’t matter if they put you on a similar page – it is not so much traffic (clicks) you are after as the backlink for PR.
If you set up this type of page – make sure it is not just a list of URLs – but have a description of the site with the link.
Alternatively place the link on a page of information which needs the extra information that the other site has and you don’t.
